Imaging a scenario based on a film

While imaging the future world in 2030 that has a high depletion of environment resources and a high split in socioeconomic, the world depicted in the Blade Runner film (1982) by Ridley Scott comes to mind. I hope to use images from the movie to help support and create a better depiction of my world. The film is set in Los Angeles, November 2019.

There are many aspects in the film that I imagine my world to have since there would be a scarce amount of natural resources left resulting in subsequent increase in prices, detrimental ramification of animal wild life and high increase in prejudice and violence within the society due to a greater divide between economic status.

In the film, it is clear that nature is a high commodity and is very rare – this is shown through depictions of synthetic/man-made creations which imitates nature, huge amount of technologies and cold skycrappers. For example, the artificial animals shown in the film such as the snake all have serial numbers marking it as a mass produced product while an idea of owning a real animal is far-fetch for the vast majority of the Blade Runner world . There is also a huge split in socioeconomic status and this was represented through different levels of buildings in the film. ‘The creator’ of the human replicants (obviously, having a vast amount of power and money) was depicted in the tallest skyscraper in the city and within that building is the only scene that sunlight is ever shown, suggesting that in a world where natural resources are rare and valuable, only the rich can afford them. In contrast, when we look at the scenes showing the middle class to lower demographic, sunlight is not present and the world is dark, dirty and cloudy. People are shown walking around with face masks and coughing suggesting a spread of disease or an epidemic.

In the city, there is advertisement for people to buy their way out and experience a better world ‘off-shore’ – this suggests that this world is no longer a desirable place to be but also shows that in order to have a better life, you must be able to afford it. The environment in the Blade runner world is also similar to what i imagine the environment in my world would be. For example, acid rain reflecting the detrimental damage which humans had caused to nature. The world is also obviously technologically advanced since scientists can create synthetic animals and replicants of human that appear and function so real (with empathy and emotions) that a test needs to be introduced to separate the man-made and the natural. Although in the Blade Runner’s world – scientists seems to only create for money, I imagined that in my world with all the technologies available, we would be able to conserve what little is left of the nature and use new technologies to create sustainable and eco-friendly solutions to help increase natural resources.

Blade Runner was a great research point in creating future scenarios as it is in so many ways similar to what I had pictured in my head to be the world with both drivers of changes on the high. It also help brought to the table a more realistic picture as whole of what the world would be in a way that my collections of images representing the quadrant could not had done.

These are some of the images that i found particularly important and interesting:

Screenshot from the Blade Runner film showing Acid Rain and the gloomy city scene

the city from upper view showing enormous amount of technologies but an absence of nature

A digital art image created by Jacob Charles Dietz in homage to Blade Runner

A scene where Zhora (a human replicant) tells Deckard that if her snake was real, she wouldn’t be working in this place (club) showing that nature is of great value and something that only the rich can afford.

Art by Jacob Charles Dietz:

Screenshots of Blade Runner:

My group had a meeting on friday to clarify a few things about the assessment tasks. We all agreed that our initial driver of changes were too complicated and perhaps too internally linked: when we were came to imagine a future scenarios, there were so much confusions hence we decided to meet up and change it. After much deliberation over a list of driver of changes, we decided on depletion of environmental resources and a split in socioeconomic status. I think it was a  good choice as when we started to discuss what was to go in the quadrant, there were so many things that we could think of and most of them have research to back up.  It was a really efficient work session and we all worked really well with each other.

These were what we brainstormed together for further research on each quadrant:

-Decrease in resources (timber, coal,minning live stock,gas)
-Increase in prices of rare commodity (petrol,water,gas,electricity,food,)
-Dramatic in price since large companies would control resources
-Detrimental ramifications on animal wildlife
-Polluted world- decrease air quality, over pollution within the atmosphere
-Legislaive political schemes such as rationing resources.
-Increase in technological advancements in sustainable technologies.
-Shift in political and international alliances- effecting trading , imports and exports.
-Possible revolt or warfare due to other countries economic gain from pre-existing abundance of resources
-Outbreak of disease especially in less developed countries
-Giant companies will buy out small competitors since they have greater financial needs

– Less developed countries will prosper
– Increase in agriculture, science, infrastructure, health, economy)
– Prosperity in small/local business due to abundance if resources
– Countries would become more technologically advanced as to control the resources whilst still being able to preserve the environment
– New and alternate technologies would be implemented to generate a more eco-friendly and sustainable means particular resources, eg; power, electricity and water

-More prejudice, racism,
-Increase in violence, crime, riots, death rate
-Significant cultural divides
-Greater need for law enforcement- increase in government expenditure increase in tax
-Cultural segregation

-Increase in multiculturalism, unity
-Decrease in poverty, tension
-Equal representation within politics
-Designer and luxury goods would suffer due to loss of appeal.
-Communistic society because it will be a classless and stateless society.

Further Research: 

In my quadrant, there is a high depletion of environmental resources and a high split of socioeconomic status. Particularly focussing on the area of high depletion of environment resources in this post; there is an interesting series on national geographic called Alaska’s Last Oil. The series explores, in its own overview’s term from the website:

‘The world is addicted to oil. But now the easy pockets of oil are gone and the race is on to find new sources. Nowhere is the battle more intense than in Alaska – source of nearly 15% of America’s domestic production, and home to the nation’s largest wildlife preserve, the Arctic National Wildlife Refuge, where companies are pushing to drill. EXPLORER travels back millions of years to see how oil was created, and looks to the future to ask how far we’ll go to find every last barrel and at what cost.’

The series displays the beginning of what is an extreme in my quadrant and i think that this is a good starting point to see what society are willing to do in order to get to the resource that is a commodity in helping with imaging the future scenario in more depth.

Read more:

Polar bears feeding on abandoned whale bones.



What i found was most useful in today’s tutorial was the pitching exercise completed in 15 minutes with our group. I found this helpful as, as a group we now know how each team member operates and in turn compliments each other to stay on track. It was also interesting to see what we came up with in an intense environment of creating a business and a product that meets the deadline.

  1. Who is our customer? Struggling small to large business
  2. How do you want to access them? Online access
  3. What is it called? MRK2 (derived from each of our firm members’ first initial)
  4. What is the logo? Pronounced like ‘Mark’ – the fingerprints signifies the change and the mark we imprint on each business that is our client
  5. What is our product or service? We provide ethical and affordable solutions and resources, nationally mentorship –advice administration, connection
  6. What is the ethos of the company? No matter big or small the company we put the same effort into each task

Reflection on the task:

  • Plus: the exercise forced us to come up with a sense of direction and quick solutions
  • Minus: It was difficult to figure out what our product is, we didn’t know what we wanted
  • Interesting: constant creative flow because of the pressure
  • Improvement: probably should not have started with the logo as we didn’t even know what our business or product was

Donald Norman, 2008, ‘The design of future things’ 

Norman is an academic in the field of cognitive design, design and usability engineering and a co-founder and consultant with the Nielsen Norman Group. He is the author of the book The Design of Everyday Things and The Design of Future Things, which is about the increasing intrusion of intelligent devices in the automobile and home with both expected benefits and unexpected dangers.

  1. An expert system – the designer is putting his/her mind into the possible situations (future scenarios)
  2. Three types of processing in the human brain: Visceral (automatic biologically determined), Behavioural (well learnt skills) and Reflective (home of consciousness)
  3. Intelligent systems stay intelligent by catering to new problems but this does not solve the unexpected conditions.
  4. The knowledge gap: what the design know what is going on and what is really going on in the world – the goal, the action and the knowledge gap between the human and the machine
  5. Creating technology that recognises the person and caters to the individual by analysing. –> behaviours will now be controlled
Jones & Samalionis 2008, ‘From Small Ideas to Radical Service Innovation’ 
This reading was quite insightful and instructional. I found that it is really relevant to what we are trying to achieve in our assessments tasks and that it was very useful to see from successful designers’ point of view on what they went through to form their innovative business.
  1. You need change to successfully innovate but radical change is expensive
  2.  New services that changed the world. The companies that introduced them had to be truly open to changing the nature of the marketplace. They had to consider new touch-points, new revenue models, new technologies, and new relationships with customers. Focusing too much on the current reality makes it hard to envision a world that is different. bend the rules of delivery.
  3. Radical service fill an obvious gap in the marketplace (google, SMS information services) and help steer markets in new directions capitalizing on existing but fragmented behaviours (Apple’s iPod and iTunes)
  4. Quick, lowcost mock-ups allow emerging ideas to be expressed, explored, modified, and shared with customers, experts, and stakeholders in a very tangible and emotive way. They encourage informed decision-making more than a paper description could ever do, and they encourage the idea to continually evolve.Experience prototypes that look like and behave like-but are not built like-the innovative new service allow a diverse range of customers, as well as stakeholders (those involved with brand, marketing, technology, customer care, delivery, and so on), to engage with and build on the new service from their specific perspectives.
  5. Get permission to fail as part of the innovation process

Reflection on group progress on task 2

After brainstorming on 10 different drivers of changes today as the group: we have decided to choose lifestyle efficiency and ethical standards as our final driver of changes. We have also allocated each person to the four high and low quadrants however I think that a better definition is needed to define each driver of changes and to differentiate the two as Annalise mentioned that they could appear too similar or as already intertwined issues. I quite like our driver of changes though when it came to thinking about what needs to be researched in relations in each quadrants, i think we got a little confused and indecisive and therefore all agreed that we need to first arrive at an agreed definition of both terms before we fall into the trap of assuming.

I was allocated to the high lifestyle efficiency and high ethical standards quadrants. With what i understand right now – lifestyle efficiency is how fast a product is produce to meet the consumer’s needs and ethical standards is involving morally correct standards of labours and perhaps human rights. When it comes to discussing what needs to be research for this quadrant, it was rather confusing for me:

A future world that have both of these drivers of changes on the high would seem to be a correctly balanced world, however aswell as a rise in life standards for workers, there would also be a rise in product prices. In a future world where technologies rules, a decrease in employment rate is also possible since mass production is obviously more efficient than hand made products, this in turns means a decrease in employment rate?

I think that it is necessary for the group to imagine the future 2030 world together and set the context before furthering the research? I am finding the task slightly hard to get my head around! but I’m sure that after some more group meetings, I will understand better.

5 things of interest in relation to drivers of changes 

EADS Zehst Hypersonic Transport Video on Youtube

  • This is a concept that would allow a flight from Paris to Tokyo to be reduced down to 2.5 hours
  • I was interested in this  in relation to my group’s driver of change of lifestyle efficiency but also in linking to the concept of polarising people because I think that it is an idea that people would love or hate (seeing from briefly reading the comments below the video
  • Personally, partly because I am an international student so i travel a lot back home and the flight is the most dreadful part of my trip so if flight time from Paris and Tokyo can be reduced – I’m sure other flights can too and that would be highly convenient
Touchscreen table for menus, orders and entertainment in Taiwan
  • Although similar to those touch screen order restaurants already in existence, i found this invention to be quite interesting as it is a further extension of the concept. It is a polarize idea as it may seem excessive to others but completely helpful to some (e.g. pictures of food and description). The product raises the issue of human labour, could computer start to replace human in the work force? In all account, it seems that although perhaps excessive and a bit futuristic – this touchscreen table for restaurants may be a more efficient way for restaurants to cater to customers needs as all the informations are already there.
Bruce Mau ‘The Manifesto of Growth’ 1998
  • Mentioned by Annalise in the tutorial, i decided to have a good look at Bruce Mau’s design process and actually found it quite interesting and thought provoking!
  • The BMD design process steps is relatively different from Guy Kawasaki’s ‘The Art of the Start’ and I found it was interesting to see from a designer’s point of view in comparison to a business entrepeneur’s point of view
  • Particularly the point where Kawasaki mentioned not to jump curves while Mau encourages it!
Stuart Candy’s blog
  • After watching his video as part of the text, I was interested in Candy’s display of the future through images and hence found his blog to have a look at some of the images he made (in the video it was rather hard to see). I think that it is useful to see how Candy have visioned his idea of the future world, especially in his blog post ‘Posthuman Cities’ where we see a mix of utopia and dystopia. It was helpful to read his post as seeing in task 2 we have to imagine scenarios and the world in 2030 – envisioning it into an image form is very useful as other people can also see what you are imaging.
  • Perhaps our group should start with drawing up the world on a piece of paper to arrive at a context (for task 2 and 3?)

Reflection on initial expectations of this project (aswell as the subject!)

Being a design student, I always thought it would be helpful to have some background or knowledge to business hence why I am partaking in this subject. Today’s first class of business innovations was quite overwhelming to me once i came to a realisation that the course is being completed in such a short amount of time and once the class went through the three assessments tasks that we are going to be completing. However, it is also quite exciting – mainly when they named the Dragon Den as I personally find the show quite interesting and watch it whenever I happen to stumble on it on Foxtel.

My expectations of this subject is quite high, I am hoping I will gain a lot of useful knowledge that I can use later to when I perhaps start my own business (e.g targeting market group, presenting etc.). The assessment tasks, I found are quite reasonable and would be extremely useful in helping students learn how to pitch to a CEO (which obviously is a very important skill for a design student to have!) Because I am not very good at public speaking or presentations, I think this will help me immensely in developing the right skills for the future. I am however, expecting the project to be challenging for me as sometimes I find some concepts to be difficult to get my head around, especially business….

When we were asked to get into a group today, I teamed up with Rebecca Cherote (Fashion Design, like myself), Karl Candido (Industrial) and Kati- Rose Savi (Vis. Comm) and we now make up a ‘design firm’. In the second half of the day, we are getting along really quite well – so I think that group work will be really fun as I now know how imaginative all of us can be and for us all to  imagine what products there could be in 2030!!

Guy Kawasaki presents ‘The Art of the Start’ 
I watched the first 20 minutes or so of this video and found that the first three points were very interesting and quite relevant to what we are trying to do at the moment in business innovations:
Make meaning 
  • companies change the world with the first aim as make meaning not make money
  • if you start your companies to make money – wrong employees attracted
  • people who are interested to make meaning are more creative, more productive, peace of mind –> great innovation and entrepreneurship platform
  • e.g Nike – running shoes campaign for women = power and liberation –> making meaning!
  • Do not jump curves
Make Mantra 
  • Why your product, your company or your service should exist
  • make it short and memorial
  • define your meaning
Get started 
  • think different
  • create a product that polorize people – some people will hate it, some people will love it
  • find your few soul mates: people that balance each other off, people from different backgrounds