Group meeting on Thursday and Friday (3oth June & 1st July) was immensely helpful in help pushing the group towards the successful direction of creating the final pitch. Through critical research and analysis of precedent materials – we were able to present a world that is realistic for 2030 with substantial backup materials. We were also able to create a viable product that is innovative based on the researches that have been studied by leading scientists today and by assuming that, these current technologies would had been furthered dramatically by the year of 2030.

On Thursday, we finalised our product as well as the world. We focussed on my quadrant (high depletion of environmental resources & high split in socioeconomic status), however bringing it down a notch by making it not as extreme. Our 2030 world is a world where resources are running scarce (but not completely demolished from the earth) and there is a high level of poverty and struggle for money. In order to explain this concisely and effectively, my team had made a movie trailer by using collective clips from around the globe, emotive music and frugal amount of powerful texts. We all agreed that it is a great way to convey a lot of information compactly and also allowing for the CEO that we are pitching to (who would obviously be in a higher rank of socioeconomic status) to sympathise for those that are in the lower class and are struggling in the world.

In addition to the video, we also decided to go a step further and make a poster that explains the way in which the technology behind the design works. We had made the poster very simple in order for anyone to be able to understand the complexities behind it. We were inspired by the Dragon’s Den episodes where all pitchers explained how the technology works – we think that if we had the viable technology to back the product up it would make the pitch more realistic, evermore because we are hypothetically speaking and essentially pitching a product of non-existence. I am so happy with how my team operates and work together, we help each other out a lot – even with our individual poster presentation and everyone really exceeds my level of expectations with extra work and researches put in. Karl was in charge of making the movie, Rebecca – of the poster, Kati-Rose – of the graphs and charts + logo and Me – of the powerpoint presentation.

On friday, we overviewed all the components of the pitch presentations: fixed up the powerpoint, the movie clip and delegated what part would be said by who. I chose to speak briefly about the world as it is closest to my quadrant and about the firm. We recorded our 2 pitch presentations and emailed it to Annalise in order to retrieve feedback which was a great help. Based on important points of the feedback we received, we began working towards creating a more successful pitch presentation. As our product appeared more like an engineering feat – we had put a focus more towards the aesthetic of the product and designing the user experience to be one that is user friendly and smooth. Drawing from videos such as Zach Kaplan and Keith Schacht and the more successful Dragon’s Den episodes – it is important that we address more about what we would do for the client and the market rather than the overall demographic of the world all while being engaging and relatable. Setting a hypothetical scenario or common ground scene/example where most people would be able to relate with is a great idea, also having a huge amount of confidence and belief in your own firm would also push the pitch in a more successful direction as it would all start to become more believable.


Critical precedent researches that contributes to the 2030 world and our final firm product:

The world of high depletion of environmental resources and high split in socioeconomic status 

This case study evaluated by experts in 2005 is so critical in backing up how viable our 2030 world would be as not only does it talks about the exhaustion of the world’s natural resources but it also recognises the changes that this impact would have on the socioeconomic level of the world. The document is also greatly relevant as the research are conducted across the globe but then however applied in a country which is an ‘imagineland’, projecting the future. The research shows that resources are not only running out but are so exploited that the productivity level has decreased to a low all while showing that poverty will remain widespread since costs of basic commodities will continue to rise. The research also talks about the huge split in the regional difference within countries and the major changes that may be implicated into the society.
This article is significant in showing the statistics of  how the depletion of environment resources have effected our world so far. These are the main important points which i strongly believe apply to our future world and is significant in setting the problem scenario.
  • Western society’s high consumption levels – extra planets (the equivalent size of Earth) will be required by the year 2050 as existing resources are exhausted (based on scientific data from across the world)
  • More than a third of the natural world has been destroyed by humans over the past three decades – no longer be able to sustain its growing population
  • Experts say that seas will become emptied of fish while forests – which absorb carbon dioxide emissions – are completely destroyed and freshwater supplies become scarce and polluted.
  • The Earth’s forest cover shrinking by about 12 per cent, the ocean’s biodiversity by a third and freshwater ecosystems in the region of 55 per cent.
  • Based on factors such as a nation’s consumption of grain, fish, wood and fresh water along with its emissions of carbon dioxide from industry and cars, the report provides an ecological ‘footprint’ for each country by showing how much land is required to support each resident.
  • America’s consumption ‘footprint’ is 12.2 hectares per head of population compared to the UK’s 6.29ha while Western Europe as a whole stands at 6.28ha. In Ethiopia the figure is 2ha, falling to just half a hectare for Burundi, the country that consumes least resources.
  • The report, which will be unveiled in Geneva, warns that the wasteful lifestyles of the rich nations are mainly responsible for the exploitation and depletion of natural wealth. Human consumption has doubled over the last 30 years and continues to accelerate by 1.5 per cent a year.
  • WWF wants world leaders to use its findings to agree on specific actions to curb the population’s impact on the planet.
This article written by Sue Anne Batey Blackman and William J. Baumol (experts in the economical area from Princeton University) gives great detailed explanations in how we can increase effective stocks of natural resources in three ways in a world where finding new outlets for natural resources are becoming more and more difficult. I strongly believe that this research is highly relevant to our future world as resources are becoming scarce and we need to innovate new technologies that contributes to prolonging the life of these resources. Innovative thinking such as recycling resources in different ways means that we can counteract the overuse of resources.
The technology that would allow for the firm’s product to be possible
solar-fuel generator can break down CO2 and water
All these three links talk about how CO2 can be converted into fuel using solar power and decreasing the greenhouse gas emission. These researches are critical in showing that the technology which our product needs/rely on is present in 2011 and most likely will be advanced in 2030 and become usable in creating innovative products that helps the world carbon footprint and improve life standards.
An example of an interesting design firm which deals with electricity and designing a product that improves efficiency in the user’s experience and also helps control the amount of electricity use within each household. I found that this firm is relevant in group research as their ethics and belief is very similar to our firm – selling a product that is needed in the world and that benefits the environment. I also found their website quite useful for our assessment task 3 as it was almost like a pitch – i was able to browse why a client would want to invest in their product, what does it do for the end user etc.