Imaging the future world: refer to Day 5: Blade Runner Post –

Although the research was focussed on my individual quadrant, the world we have chosen for our final pitch is within my quadrant however in a less extreme version. I still think, though that Scott Ridley’s interpretation of the Blade Runner world is highly relevant and is a great way in imagining the future world scenario as the atmosphere and environment can be seen clearly through screenshots from the movie.


Final Firm Product and Firm’s culture 

Firm name

• We create a product, which uses a new renewable sustainable technology that turns negative impacts into a positive outcome by changing carbon dioxide into electricity. It is an electronic device, which can be installed into the household, office, buildings and other areas within society. Their device captures energy from the sun, converts it to electrical energy and “splits” carbon dioxide into carbon monoxide (CO) and oxygen. This technology is adapted within our device. The device comes in a stock standard ‘home edition’

End user
• Middle Class – lower class home owners
• The people who benefit from this are the general demographic which are the middle to lower class (as there is a high split in the socioeconomic status which means there are less rich people than poorer) that own a home with electricity but are struggling to make ends meet, as by using our product – their electricity bill will be lowered, it is a more cost effective alternatives for them.
• In a long term effect, the end user could also be the population in a scenario where there is a large sum of consumer of our product – as the world’s environment will be improved by us, recycling the negative impacts into something that is useful and would not further damage nature.

What can you do for the end user?
• We can provide an alternate cost efficient green technology, which aims to bridge the gap within socioeconomic classes affordability.

What do you want to do for the end user?
• We want to offer a product, which benefits their wallet, the environment and society.

What do others want you to do for the end user?
• Others want us to provide the technology to be cheap for production, cheap to run, efficient to run as well as not comprising quality for los production cost.

Might you do for the end user?
• Future adaptations of this device could come in ‘industrial editions’, which can specifically target environments such as shopping malls and factories. Another form could be a ‘travel edition’, which the energy can be stored for an ‘isolated environment’ whilst also helping to cut carbon emissions in other areas outside of major city metropolis’. We could also aim that in the future the technology become more simplified and even more effective in usability.

• As the company ethos fits in with the belief of our own company. Also the company it also looking for new possibilities which make the consumers life easier but also providing innovative ideas in sustainable ‘green’ technology.

Who are your competitors?
• Other companies/firms with the same goal in help improving the world and life standards for the people through using eco-sustainable technologies e.g Energy Australia

How can you beat them?
• Our strategy would be in introducing the product to different groups of people who could potentially benefit from our product and showcase their positive experiences out to the rest of the market. Also, perhaps by securing the product first with a big client for example, Westfield shopping mall as this would be in itself a form of advertisement to the people who enter the space of Westfield. The by-products from this chemical process offer the ability to make a continuous income, as it is highly sort after by plastic bottle and detergent makers.

What skills do you need?
• Business: to manage cost, creating things that is at a low cost as this is important, especially for the lower-middle class market as they would need to be able to afford the product
• Developers of the technology and prototype
• Persuasive communication skills in getting support for people to switch from man-made electricity vs. natural made electricity

Who is in your firm? Roles?
• The company would need a large team in a fairly large business in order to push out the technology necessary for the product
• There would have to be a business team that works with the engineers/technology developers in deriving at the most cost effective material to create the product with
• A team of designers who design the aesthetic outlook of the product after the technology internally is created
• The company will also need a team of persuasive speakers to persuade potential clients to buy the product

• Our ethos is to make the world a better place in small steps and to achieve a better level equally of life standards through using product with innovative sustainable technology

What does your logo look like and what does it stand for?
• Our logo is of a fingerprint with the letters MRK on it (acronym for ‘mark’)
• It represents the change and the mark we imprint on the world.


Presentation skills

I decided to conduct some research in helping us as a firm to structure our presentation and see the skills that are necessary in delivering a pitch presentation. Some of the most important points i found from these two links are surprisingly the smallest details. For example, that it is ok to state an assumption as it is more powerful, so it is better to say ‘we know.’ than just saying ‘we believe..’ and ‘we are doing..’ rather than ‘what we are trying to do…’

Amongst all the video presentations that we have been asked to watch throughout the course, Zach Kaplan and Keith Schacht’s demo toys from the future was the one which was most memorable due to many reasons.  I found that not only were they engaging with the audience but that they had made future inventions/toys that they were presenting relevant to the current audience. They created advertisements and scenarios that were interesting and even made the audience want the product that has not even been invented yet! Most of all, they were very confident – they clearly had practiced and knew what they were going to talk about inside out. It would be great as a group if we could deliver a pitch that is as engaging – I know that presentations are not my strength but i aim to do my best with the aid of script and group practices.


Precedent researches into the market of green/eco sustainable energy sources 

Although a little old, the link above came from the parliament of Australia library and shows the statistics and figures of the increasing interest and instalment of renewable energy sources from 1999-2000. It was great to see the context through this official data in projecting how many people would be interested in our product of 2030.

This pie graph shows Australia’s renewable energy use:

This graph shows Australian installed electricity generation capacity (renewables)

This article addresses how solar power are increasingly being considered by middle class homeowners and how the numbers may even rise if the public know more about the potential savings in which solar power can offer. This article is so relevant to our firm as not only our product receives it energy from solar panels but it also shows a great potential market within our target end user. We would apply this information in our pitch by projecting a scenario involving middle class families, how they will be effected by our product and in backing up why the client should invest in us.