What I found most useful in today’s tutorial was the mini exercise where we imagined our business in each of our quadrants. It was interesting to see how different a business would cater according to each quadrant and that it would probably be more realistic to make the final world for assessment three not as extreme as the current four.

In catering to a high depletion of environmental resources and high split in socioeconomic status:

Who is in this world?

  • Customer/ end user – general demographic (as we are trying to bridge the socioeconomic gap where possible)
  • client – the government body
What do they need?
  • a new renewable and sustainable resources, at a low running cost, increase in employment opportunities
What can you as a designer provide?
  • Creating new sustainable technology that turns negative impacts into a positive outcome
  • e.g. converting Carbon dioxide into electricity

‘Democratizing the future: towards a new era of creativity and growth’

Josephine Green was appointed Senior Director of Trends and Strategy at Philips Design in 1997. She promotes new thinking and new knowledge in the fields of Foresight and Society, Cultures and People Research, and its application to strategic thinking, sustainable innovation and new value creation.

  1. Technology can drive growth but often fails to be sufficiently in tune with consumers’ needs and aspirations
  2. There is too much ‘stuff’ and a growing realization that filling the future with more and more consumer-driven technology and marketable goods does not necessarily guarantee higher growth, a better quality of life or even life itself, given the state of the planet – sole emphasis on the customer is no longer as important (there are weaknesses)
  3. New technologies allow for more freedom to choose resulting in greater self-determination and greater awareness which are then mirrored by greater complexity and greater responsibility. Although life becomes freeer, it is not easier
  4. Technology, productivity and efficiency has helped drive the industrial-consumer economy, but to the detriment of the environment, the poor and personal happiness.The costs begin to outweigh the benefits.
  5. More personalized futures are matched by the ability of these technologies to facilitate customization and empowerment.
‘Design Futures Council Leadership Summit on Sustainable Design’ 
Steven C. McConnell is an author of many software engineering textbooks including Code Complete, Rapid Development, and Software Estimation. In 1998, McConnell was named as one of the three most influential people in the software industry by Software Development Magazine.
  1. Opportunities for design to make a difference – where there is great needs and crisis, there is opportunities
  2. Create an environment where creativity can thrive: encourage collaborations, no private office in the firm, it is all about access and communications between all areas and specialities providing tools to allow them to create, tools interconnecting human performances characteristics to the design as well as some of the rapid analysis feedback – prove of concept being critical to value creation
  3. delivering on the promise of human performance – what is it about this place that can provoke extraordinary performance within this client’s enterprise and how does space meets and serve that objective, how does it become a strategic advantage
  4. investing in research
  5. extending skills in cost benefit proof and bringing intelligence to the argument, bringing together multi variant case with an intelligence client allow for significant increases in investment